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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Realtor® once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Realtor® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT OUR CLIENTS SAY

I am a lawyer and recently worked a sale and purchase with Ark Real Estate, specifically with Rogelio and Omarys and I can assure you that it is not normal to meet such diligent and professional Realtors. Their attention, particularly with the details and subtleties involved in a deal of this type is truly exceptional.

— Miguel Caceres

WHAT OUR CLIENTS SAY

Rogelio Fernandez excellent service, he attended us with great professionalism, very diligent, he answered all our questions and was always in communication with us to take us by the hand in the process. We will definitely use his services again, because the attention and security he gave us at all times is spectacular.

— Ileana Rojas

WHAT OUR CLIENTS SAY

Wowwww, I have to say that Rogelio's professionalism, diligence, energy and attitude is something very out of the ordinary and there are few Realtors that maintain those qualities and strengths just to mention a few. In addition, they have a great team of very professional and diligent people who are all on the same page such as Kenny, Alejandro and Omarys who are the reflection of a true team. I like...

— Rodolpho Pagesy

WHAT OUR CLIENTS SAY

I would like to express my sincere appreciation and satisfaction for the excellent service provided by Kenney Marcano. From the moment we decided to move from the United States to Puerto Rico, Kenney has been an invaluable support throughout the entire process. Throughout the entire process, Kenney was available to answer our questions and concerns. His professionalism and work ethic are truly admirable...

— Grace Franco

WHAT OUR CLIENTS SAY

Commitment, organization, punctuality are some of the many qualities of the team. Without a doubt without them the search would have been a headache. Recommended 200%.

— Claudia Cristina Lopez

WHAT OUR CLIENTS SAY

My experience with Kenney Louis was without a doubt a very rewarding and satisfying one with this client. 100% recommended

— Keller Vazquez

WHAT OUR CLIENTS SAY

Clarity, Diligence and Professionalism! The best, thank you for helping me to buy my first property.

— Eric Rojas

WHAT OUR CLIENTS SAY

Excellent service, personalized, very good communication, the photos of the property gave credibility as was the apartment, grateful for the possibility of having your help.

— Osvaldo Niebla

WHAT OUR CLIENTS SAY

Excellent service and attention. Thank you Kenney Marcano for your kindness!!!!

— Dellyangie Chervony

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Excellent service and advice!

— Lilly Dávila

WHAT OUR CLIENTS SAY

Rogelio went the extra mile to get me and the seller on the same page and close on our property. Highly professional and knowledgeable and would not hesitate to list my investment properties with him.

— Carlos Rivera

WHAT OUR CLIENTS SAY

Rogelio was amazing to work with! Went above and beyond. Strongly recommend working with him and the ARK team.

— Asim Hafeez

WHAT OUR CLIENTS SAY

I had an exceptional experience working with Rogelio from ARK. From start to finish, he demonstrated professionalism, knowledge, and a genuine commitment. He anticipated everything we needed to do and went ahead and had everything ready so we didn’t have to worry about it. There was clear and direct communication throughout the whole process. I highly recommend ARK.

— María Luisa Fortuno

WHAT OUR CLIENTS SAY

I moved to Puerto Rico 2 weeks ago and my experience wouldn’t have been the same without Rogelio. He not only was the best realtor I could have asked for but he was my go-to person for everything. I’m so thankful to have met Rogelio and his team. Thank you for everything you do, you are such a blessing! I hope your business keeps growing because you deserve it!

— María Recanelli

WHAT OUR CLIENTS SAY

Excellent customer centric service, attention to detail, professional communication throughout. They also make excellent videos of the property and have good social media outreach. Highly recommend. Looking forward to doing more business with ARK.

— Manuel Freije

WHAT OUR CLIENTS SAY

The ARK team was exceptionally organized, ensuring a smooth and efficient experience. Their attention to detail in all communication and documentation is impressive, providing peace of mind throughout the entire process. This level of professionalism and thoroughness made my experience stress free. Responsive, thorough, reliable, and knowledgeable are how I would describe this team.

— Cale Pagan

WHAT OUR CLIENTS SAY

Amazing people, I had an excellent experience with ARK Real Estate. Their team provided outstanding service and demonstrated a deep understanding of the real estate market in Puerto Rico. They were professional, responsive, and made my property buying process seamless. Highly recommend ARK Real Estate!

— Bansheerap JunLA

WHAT OUR CLIENTS SAY

I just have to say that Kenney Louis is the best realtor I have work with. He make our process so much easier in every aspect. I would recommend ARK to everyone that need to buy a property.

— Andres Ocasio

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ARK helped me find my dream home - the process was seamless. I’m grateful for their expertise and professionalism.

— Alexa

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Quality, hardworking professionals. I recommend ARK to anyone looking for the best real estate team in PR

— Jorge Andres Pagan

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The team always searched for what I needed and we found exactly what I wanted. Best agents in PR!

— Jorge Gonzalez

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Excellent service, always available and very cooperative to maximize your property value.

— Hiram Irizarry

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Great peers, outstanding marketing and service.👏🏼

— María Valdez

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Very responsable people, love the vibe!

— Silvia Colon

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The best real estate company in PR!

— Bryan Vázquez

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